When we talk to Clients, it’s always interesting the words they use and, just as important, the meaning and energy – or intent – behind them. And, if that sounds like a strange thing to say, please bear with us. It’ll make sense in a minute. Yes, it will! 

 

For many of us, it’s been a long time since we were at School and Primary School at that. When we were encouraged – or made (!) – to look up words in a dictionary. Find out what they actually meant and, just as important, how to spell them. It was much easier to just use the words everyone around us was using, without ever stopping to ask what they actually meant and whether this reflected what we wanted to say. 

Well, the holiday season is well and truly underway, accompanied by one of the most pervasive summertime health myths. It’s repeated countless times every summer and goes like this: 

 

Sitting in the sun is dangerous; if you don’t use sunscreen your Skin will burn and you’ll get Skin Cancer. 

 

Now if you stop and think about it for a minute, this message doesn’t make any sense at all. 

If this sounds like a rather odd question, it isn’t meant to be. Nor is there a “right” answer. Phew, that takes the pressure off (!). As always, all we want to do is get you thinking… 

 

If you still suspect it may be a trick question, let’s put it a different way. 

 

Have you noticed how the modern world focuses on stuff? 

Hardly has the summer started than the usual dire warnings about the dangers of spending too much time in the sun have begun. And, each year, they seem to become louder and more insistent. It’s one of those annual traditions – if that’s the right word – we could well do without. And, dare we say it, be better replaced with a little common sense… 

 

As with so many things in life, it isn’t the sun that’s inherently dangerous BUT our approach to it which can be fraught with danger. This is particularly the case for those who spend the majority of their year indoors, except for their annual fortnight in the sun, when they bake themselves to a crisp in search of that elusive golden tan.