Posted on 20th August 2014 at 07:30
Nowhere is the advertising hype greater than in the beauty industry, with “natural” or “organic” being some of the favourite claims. But what do these words actually mean – and are they worth paying extra for?
Thanks to “our friends” in Europe, you’d have thought it would have been a simple job to find some regulations setting out the criteria to be met before any of these words could be used. So did we.