Sugar the master of disguise
Posted on 9th November 2016 at 07:45
Sugar – particularly the sugar “hidden” within so many foods we never give a second thought to – is a subject which has received much press coverage in recent years. It’s one we discuss regularly with clients and have mentioned many times before in this blog. And yet, despite it being linked to many long term health problems, the message still doesn’t seem to be getting through.
So why is this? The simple answer is that sugar fuels one of our most basic instincts. Sweetness equating to food being good – and safe – to eat. It’s been used by humans as a basic survival tool for thousands of years. Just think of the sweetness of any fruit, telling us when it’s ripe and ready to eat. And how unpalatable the same fruit is, if picked too early.
Unfortunately this association has now become our undoing, with our diets having changed out of all recognition in the past few decades. Let alone centuries.