Why counting calories rarely has the desired long term effect
Posted on 28th July 2021 at 07:35
Calories – and calorie counting – have been the mainstay of weight loss regimes for many years, regardless of how they’re packaged or marketed. Or which celebrity is endorsing them (!).
The logic is quite simple. We all know it by heart, it goes like this:
Excess calories = weight gain.
Therefore fewer calories = weight loss.
Which naturally leads on to the “more is better” approach. Or, more accurately, “less is better” one (!).
In other words, the more controlled and restricted the diet is, the fewer calories are consumed and the greater – and quicker – the weight loss. Well, in theory (!). Which means we can then go back to eating the foods we really want to.