Posted on 8th January 2020 at 08:53
There are some topics that come up again and again with clients. And, what always strikes us, is just how creative they can be when trying to justify a less than positive choice they’ve been making. Both to themselves and to us (!).
Sometimes it’s down to a simple lack of thought.
More often there’s a rather blind eye being turned in that particular direction…
Top of the list must come diet. And, as we learnt many years ago, we never ask a client whether their diet is healthy. To date, no one has ever answered this question by saying that, perhaps, it might not be. However, a quick follow up question or two has provided a somewhat different – and often very imaginative (!) – answer…
And, regardless of what the advertising may say, baked beans don’t count as fresh fruit and vegetables. Nor is the salad in an all too popular takeaway beef burger one of your five a day. Top marks for creativity, zero points for nutritional value!
So, what are we going to focus on today?